If you’re running your own business, then you should already know that establishing a strong online presence is critical. While you can always pay to advertise all over the net, you should also focus on getting organic rankings on major search engines like Google. And to do that, you need to employ some sound SEO practices.
There are dozens of tactics that you can employ to boost your SEO. That said, there are also plenty of old SEO methods that are no longer as effective as they once were. If you’re having trouble ranking your site, Web.com offers local SEO services. In the meantime, try to avoid these outdated SEO practices.
- Favoring Keywords Over User Experience
Keywords are certainly very important for SEO purposes, but they should never be favored over user experience. If a reader is having a tough time making heads or tails of the content they’re reading because it’s stuffed with keywords, then they’ll likely end up hitting the back button out of sheer frustration. The key to a solid website is creating the best experience for your audience with unique, high-quality content.
Overlooking the importance of creating highly engaging, optimally-sourced content that explains the keywords’ intentions is something that may have been popular back in the day, but it’s a big mistake in today’s more savvy and sophisticated world of the internet. If you want your website to do well in the search engines, the pages must have excellent, relevant resources for the words or phrases that you’re trying to compete for — not just the most keywords.
- Creating One Page Per Focused Keyword Rather Than Having One Page with Useful Content
It was customary a few years ago to have one page dedicated to one keyword. That means a website could have hundreds of pages with variations of the same keyword just to try to rank in Google for those phrases. Today, this is considered spammy and is not going to win you any brownie points with the search engines. Unfortunately, it’s still quite a popular tactic on many websites. For instance, the keyword “vets in Orlando” could have many variations, including:
- Veterinarians in Orlando
- Orlando veterinarians
- Orlando vets
- Orlando animal hospital
- Orlando animal doctor
The list can go on and on, and so can the number of pages. What you should be doing instead is only have one high-quality page rather than several pages.
- Focusing Too Much on Quantity Over Quality
As mentioned above, quantity is not going to do much for your website from an SEO standpoint. While many pages on a website is certainly a good thing, it’s futile if they are not of high quality. If you’re going to choose one over the other, be sure to focus more on quality than quantity. High-quality content ranks the highest in search engine results. Your site should have content that your audience considers valuable. If not, it won’t be competitive in the search engines. Don’t get stuck in the past – ditch these old practices in favor of more effective ones.