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Today, there are millions of websites available online, but not all of them are genuine. With increasing awareness about hacking, scams, malware, and other downsides of accessing unsecured sites, internet users have also begun to realize the grave dangers of callously using the internet. This changing preference makes it imperative for companies to adhere to the latest security standards. Using the latest security standards and using next-gen Cloud Hosting solutions are critical.  

Businesses need to take this into account that while making a purchase, a visitor is likely to check whether the site is secured by SSL certificate or not. If the site is not secured, a potential customer will probably bounce off the site due to the lack of trust. SSL certificate is a standard for building consumer trust. It is necessary especially for financial and eCommerce websites to have an HTTPS secured website in order to survive amidst the rising competition. 

What Is SSL Certificate?

SSL Certificate commonly recognized as HTTPS (Hypertext Transfer Protocol Secure) is an identification of a secure website where data transfer is encrypted. Websites having an SSL certificate, display HTTPS prefixed to the website URL with a green-coloured lock. The SSL certificate provides security and privacy to the website visitors by automatically encrypting the data. 

How Does SSL Certificate Work?

Websites which have obtained an SSL certificate show HTTPS on the browser URL address. So, when a potential customer enters the URL, they find HTTPS in the URL as the browser sends a request for a secure version of the website. In response, the SSL certificate and a public key are provided to the browser. A verification process is conducted by the browser to check the validity of the certificate and whether it is sourced from a trusted party. 

After thorough verification, the browser encrypts the key and sends it to the server along with encrypted URL and HTTP data. The encrypted data and URL requested are sent back by the server with a symmetric key. And lastly, the browser decodes or decrypts the key and displays the data and URL on the website for its visitors to see along with the HTTPS tag. 

How Google’s Ranking Prefer HTTPS Websites

In 2014, Google introduced its Webmaster Central Blog, where it stated that HTTPS is essential for small ranking signals or ranking on Google. This was introduced to encourage the website owners to make their websites secure in order to curb the internet frauds and malpractices. This ranking signal is a real-time practice conducted by Google. Therefore, having an SSL certificate is beneficial for getting a better ranking on Google in the long run.

Conclusion

SSL certificate is an essential feature on a website because it shows the customers that the likelihood of data being leaked from a protected website is minimal. SSL certificate guarantees the privacy of the consumer data and allows them to share their personal details without any hesitation. Thus, websites like eCommerce, banking, etc. should have an HTTPS security in order to gain consumer trust. While you can purchase an SSL certificate separately as well, several good Cloud Hosting solutions do offer a free SSL certificate with the hosting plans. Such a plan could help you save substantially while leveraging the power of the Cloud. This really helps when you are about to start your own website and looking to set a strong base.